ASUS Business Philippines is highlighting the durability and AI capabilities of its flagship ExpertBook Ultra through a new video campaign that shows how the business laptop performs in real-world work situations where device failures can disrupt productivity.
Called “ASUS ExpertBook Ultra Beats Murphy’s Law,” the campaign follows the Philippine launch of the laptop earlier this month and focuses on common workplace mishaps such as accidental spills, battery anxiety, physical drops, and demanding multitasking. The campaign showcases how the device is designed to withstand the challenges faced by professionals who rely on their laptops throughout the workday.
The campaign also introduces award-winning broadcast journalist, host, and business consultant Rico Hizon, and actress, host, and entrepreneur Gabbi Garcia as ASUS ExpertBook brand ambassadors in the Philippines.
While Hizon and Garcia headline the videos, ASUS positions them as examples of professionals whose work depends on reliable computing devices. Hizon’s nearly four decades in broadcast journalism have required dependable equipment in live news environments, while Garcia’s work spans television production, content creation, and entrepreneurship, where mobility and performance are equally important.
For durability, the laptop features a splash-resistant keyboard designed to redirect liquid away from critical internal components. ASUS also says the laptop passed 24 MIL-STD-810H military-standard tests and 157 additional in-house durability tests, including drop tests from heights of up to 120 centimeters, targeting professionals who frequently travel between offices, client meetings, and airports.
The ExpertBook Ultra is powered by up to Intel Core Ultra X9 Series 3 processors with Intel Arc Pro graphics, Intel vPro, and a neural processing unit capable of delivering up to 50 TOPS for AI workloads. By assigning AI tasks to a dedicated processor, ASUS says the system can maintain performance even when running multiple business applications simultaneously.
The 14-inch 3K Tandem OLED display is designed for professionals who spend long hours in front of their screens, offering anti-glare technology, high contrast, and reduced eye strain. Weighing just 0.99 kilogram and measuring 10.9 millimeters thin, the laptop is also built for users who prioritize portability without compromising performance.
ASUS ExpertBook Ultra can run for up to 26 hours on a single charge and supports USB Type-C charging, allowing users to recharge the laptop with compatible power banks when wall outlets are unavailable.
ASUS is also targeting enterprise customers with business support services that include customizable configurations, a standard three-year warranty covering the laptop, battery, and charger, and optional extensions of up to five years. Businesses can also access next-day local on-site service and accidental damage protection to minimize downtime.
The ASUS ExpertBook Ultra is now available in the Philippines starting at P129,995. ASUS is also offering a limited-time early bird promotion that includes a 100W GaN charger and P10,000 worth of SSI gift vouchers with every qualifying purchase from participating retailers.