HONOR Philippines has awarded a brand-new Mercedes-Benz EQA to the grand prize winner of its HONOR 600 Win-a-Benz Promo, capping a nationwide campaign that tied smartphone sales to one of the country’s biggest consumer giveaways.
John Kenneth Gervacio won the electric luxury vehicle after purchasing a qualifying HONOR 600 smartphone during the promotional period. The campaign ran alongside the rollout of the HONOR 600 Series, encouraging more Filipinos to consider the brand’s latest AI-powered smartphones.
According to HONOR Philippines, the promotion helped generate strong consumer interest in the HONOR 600 Series, which the company described as one of its most successful smartphone releases to date.
“The Win-a-Benz Promo is our way of thanking everyone who trusted HONOR and made the HONOR 600 one of the most talked-about smartphone launches of the year. Congratulations to our grand prize winner, and we look forward to bringing even more exciting experiences to Filipino consumers,” said Stephen Cheng, vice president of HONOR Philippines.
The HONOR 600 Series features AI-powered tools, a flagship-level camera system, a slim design, and all-day battery performance. The devices target consumers looking for premium smartphone features without moving into the flagship price range.
The Mercedes-Benz EQA, the promo’s grand prize, is an all-electric luxury SUV, reflecting growing consumer awareness of electric vehicles in the Philippines as more brands expand their EV offerings and charging infrastructure continues to improve.