Las Vegas, Nevada — At AWS re:Invent 2024, Amazon Web Services (AWS) emphasized the rapid adoption of generative AI (GenAI) across the Asean region, fueled by services like Amazon Bedrock and Amazon Q.
Amazon Bedrock, a fully managed service, enables users to build GenAI applications seamlessly. Meanwhile, Amazon Q serves as an assistant for IT and business professionals, empowering non-technical users to create AI-enhanced applications with ease.
“Our approach to generative AI is to really try and democratize access to the tools and the services to make it very easy for our customers to quickly create applications,” said Jeff Johnson, managing director, Asean, AWS.
AWS’s GenAI stack comprises three layers. The infrastructure layer focuses on cost-effective solutions using custom silicon, such as Trainium and Inferentia, which reduce costs and energy use by up to 40% for training large language models. The middleware layer offers services like Amazon Bedrock for foundation model access, while the application layer simplifies AI adoption for non-experts through tools like Amazon Q.
Infrastructure layer
Johnson noted that thousands of AWS customers globally are running machine learning models, reaping benefits like enhanced efficiency and cost savings.
“When we think about our GenAI stack, we’re really focused both at the infrastructure layer,” he said. “We provide cost-effective and power-efficient ways for customers to tune and to train large language models.”
Highlighting AWS’s commitment to the Asean region, Johnson expressed optimism, citing the region’s fast-growing internet population, which adds 125,000 users daily.
“AWS has invested heavily in the region and is focused on creating a digital future that is secure, inclusive, and sustainable across Asean,” Johnson said, reinforcing the company’s dedication to driving digital transformation in the area.