Insurance company AXA has appointed industry veteran Bernardo Serrano López as president and CEO of its Philippines business. Serrano Lopez joins AXA Philippines following his tenure as CEO of AXA Colpatria, which he built to become the third largest insurance provider in Colombia.

Serrano López has more than 20 years of senior leadership experience. He began his journey with AXA in Chile in 1998 before he was appointed regional CEO for AXA Latin America in 2001 and subsequently general manager of AXA Spain in 2003. Between 2006 and 2011, Serrano López left AXA to set up his own successful company. In 2011, he rejoined AXA as CEO of AXA Brazil, overseeing the arrival of AXA in South America. He was later appointed as deputy CEO of AXA Colpatria in 2014, where he led the company’s entry into Colombia. He was named CEO of AXA Colpatria in 2016.

“With Bernardo’s extensive experience as a Chief Executive Officer in the insurance industry and his entrepreneurial spirit and track record of transforming businesses, he is the perfect lead for our strategic ambitions in the Philippines,” said Gordon Watson, CEO, AXA Asia and Africa.

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“AXA has been part of my professional life for more than two decades, and I am thrilled to join one of the fastest-growing markets for insurance, here in the Philippines,” said Serrano López. “I look forward to bringing a fresh perspective to AXA Philippines as we continue to work together to help our customers protect what matters most to them.”

Serrano López has a Master of Business Administration Degree from IESE Business School in Barcelona, and a bachelor’s degree in Business and Economics from the University of Navarra, Spain. He is fluent in many languages including English, Spanish, Portuguese, and French.