Pay television channel AXN announced today a new regional partnership with cloud platform company GoDaddy to strengthen its presence in Asia.

“AXN is the No. 1 English General Entertainment channel across Asia,” said Avani Bhanchawat, vice president, Media and Sponsorship Sales, Sony Pictures Entertainment Networks, Asia. “Our audience is constantly craving for premium content and we couldn’t be happier to work with a partner like GoDaddy to help take their vision of entrepreneurship mainstream. We are confident of amplifying GoDaddy’s brand awareness and help drive their next phase of growth in 2019 across Asia.”

GoDaddy offers an integrated suite of products for small business owners and entrepreneurs, ranging from domain names, hosting, website building, to email marketing, security protections, and an online store. GoDaddy offers 24/7 customer support locally, to help guide customers in the growth of their venture, and to find the tools that best meet their needs.

“Partnering with AXN Asia gives us the opportunity to reach a broader audience across Asia. We are pleased to be working with them, including sponsoring Asia’s Got Talent and in working more closely together on promoting the GoDaddy brand with targeted audiences in a variety of formats,” said Roger Chen, Senior Vice President of GoDaddy Asia Region.

A cornerstone of the partnership is the sponsorship of “Asia’s Got Talent” that brings together passionate people pursuing their dreams.

“GoDaddy supports people who want to create and manage an online presence for their idea,” adds Chen.

AXN has produced original content in Asia including “Asia’s Got Talent,” “The Amazing Race Asia,” “The Elements: Cosentino,” “Adventure Your Way.” “Cash Cab Asia and Cash Cab Philippines,” and “The Apprentice Asia,” among others.