Iman Ghodosi Regional Vice President Asia Pacific_Backbase_PhotoMovements

Backbase appoints Iman Ghodosi as regional vice president for APAC

Amsterdam-headquartered Backbase, a company that offers engagement banking platforms, has recently appointed Iman Ghodosi as regional vice president for the Asia Pacific (APAC) region. The new role is based in Sydney and will see Ghodosi drive the company’s international expansion, product development, and Asia Pacific market growth.

Prior to the recent appointment, Ghodosi was vice president and general manager for APAC at Zuora. Ghodosi has also worked at organizations including SAP, Oracle, and Netsuite. Ghodosi holds an MBA from the University of Newcastle in Australia and a Master of e-business from the University of Southern Queensland.

“I am thrilled to join Backbase, the market leader in engagement banking platforms, enabling the disruptors of the banking industry and incumbents alike,” said Ghodosi. “Having built its end-to-end omnichannel banking platform from the ground up using open standards to support the digital transformation journey of any sized bank, Backbase offers an unrivalled proposition to future-proof your bank. With over 120 strong team members in the region, we will continue to ramp up investments in the next several months, hiring for key roles in ASEAN, ANZ, Hong Kong, Japan, Korea, and India.”

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“As we continue to make inroads into the global financial services sector, I’m pleased to welcome Iman to our leadership team and look forward to his team capitalizing on the growth opportunities while supporting banks in orchestrating seamless banking experiences for their customers and employees,” said Jouk Pleiter, founder and CEO of Backbase. “Backbase is primed to address this real need, helping banks to adopt and build modern, cloud-native digital banking platforms to keep pace with changing consumer demands, gain a 360 degree view into banking behaviours, and grow market share.”Backbase study finds 60% of ‘bankable’ clients in PH willing to shift to digital banks


Backbase was founded in 2003 by veteran tech entrepreneur, Jouk Pleiter. Some of the company’s clients include BNP Paribas, Citibank, HSBC, RBC, and Westpac, with several neobanks and large incumbents to be added in the near future.

In recent months, the company has scaled up international hiring, adding over 600 employees in the first two quarters of 2021. It has also expanded product compatibility to all major cloud providers and will also make major client announcements soon.

Backbase has a team of almost 1,500 people spread across 22 countries and 15 offices in Atlanta, Amsterdam, Boise, Cardiff, Dubai, Frankfurt, Hyderabad, Kraków, Mexico, New York, Poland, Singapore, Sydney, Tokyo, and Toronto.