Bayad Center appoints new CEO

CIS Bayad Center Inc. (Bayad Center), a multi-channel payment platform in the Philippines, has named Lawrence Ferrer as the new chief executive officer and president.

Ferrer replaces Manuel Tuason who retired after 15 years at the helm of Bayad Center, growing the company’s network of stores, strategic partners, franchise business, and digital presence.

Ferrer brings with him a wealth of experience and solid expertise honed from more than two decades of field immersion in telecommunications, financial technology, and banking. Throughout his career, he championed and supported innovations such as Smart Money, Smart E-Load, Smart Padala and PayMaya, being used by many Filipinos today.

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As the new CEO and president, Ferrer aims to steer the company toward continued expansion and digitalization.

“A new world order is taking shape and digital innovation is imperative,” Ferrer said. “As the most trusted payment authority in the country, it is our mandate to serve the ever-evolving needs of our customers. We will continue to advance our onsite to the online platform, ensuring that they have a seamless and meaningful payment experience.”

Currently, Bayad Center has 39,000 payment touchpoints nationwide, handling more than 10,000 transactions daily. Its portfolio of services has grown to include not bills payment but also domestic and international remittance, insurance sales, medical reimbursement, ferry and airline ticketing, ATM cash withdrawal, loan disbursement, and more.

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