Business Features

Big Bad Wolf book sale goes online

The Big Bad Wolf book sale will go live online on June 30-July 7 after a year of hiatus because of the COVID-19 pandemic. The most-awaited book sale since it first came to the Philippines will still offer huge discounts and thousands of titles plus promotions and free shipping.

Book-lovers who missed the Big Bad Wolf will have access to 60,000 book titles via the specially designed site. The eight-day online book sale will be offering discounts of up to 99% off the recommended retail price and a host of exciting promotions, including a raffle of Apple products and an offer of free shipping for purchases of P2,900.

The decision to pivot to online or e-commerce is the natural progression as companies accelerated their digital transformation during the times of lockdown to prevent the spread of the virus.

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“We really didn’t have a choice because of the pandemic,” said Andrew Yap, co-founder of BookXcess Sdn Bhd, the company that tours Big Bad Wolf books sale with headquarters in Malaysia. “People need books, now more than ever and we do need to continue our journey.”

Big Bad Wolf Book Sale Philippines BBW PHILIPPINES 2021
The Big Bad Wolf book sale will go live online on June 30-July 7.

Transition to digital

The decision to transition online materialized in September 2020 where the company converted its warehouse to fulfill the e-commerce requirements.

“The current global situation has led us to commit to creating the best Online Book Sale shopping experience for everyone so that we may continue to pursue our core mission of spreading the joy and inculcate the habit of reading. In the future, once the pandemic dissipates and the world re-opens its borders, we certainly look forward to hosting more physical Book Sale in the Philippines.”

Ng also assured that the website is stable having learned from their previous online Big Bad Wolf book sale in other countries. She emphasized that they have worked on improvements in a lot of processes.

Shipping may take two to three weeks as books will come from Malaysia. The fee is calculated upon checkout.

After a simple registration process where users will have to create an account (email address and password) on the Big Bad Wolf Online Book Sale Philippines 2021 website, they can easily browse for books by genre or search by keyword(s), title, author, or ISBN number. Book enthusiasts can instantly add their favorite selections to either the wish list or shopping cart and check out by paying via several payment options. Users can also browse for recommendations that include book titles or categories based on their interests.