BrandComm Asia (BCA), a Philippine public relations agency, is offering a free PR Audit service to help businesses assess how their brand is seen by the public, media, and potential customers.
The audit is designed for companies that want to understand their current reputation, identify communication gaps, and improve how they present themselves across different channels. BrandComm Asia said many small and mid-size businesses in the Philippines have never conducted a formal review of their public relations standing.
“Many brands assume their PR is fine simply because nothing has gone visibly wrong,” said Daphne Sena, PR Accounts Director at BrandComm Asia. “But the absence of a crisis is not the same as having a strong, consistent reputation. We created this audit so that any business, regardless of size or budget, can get an honest, professional look at where they actually stand.”
The free PR Audit reviews five areas: media visibility, brand story strength, digital credibility, newsworthiness, and expert positioning.
The assessment looks at how much media coverage a company has received, whether its messaging is consistent across websites and social media channels, how trustworthy its online presence appears, whether it has stories that interest media outlets, and whether company leaders are seen as experts in their industries.
Businesses that complete the audit receive findings and recommendations within 10 minutes, with no cost or requirement to work with BrandComm Asia afterward.
“We wanted to lower the barrier for businesses to get this kind of insight,” Sena said. “Whether a company is just starting to build its public profile or is a multinational entering the Philippine market, an outside, objective view of their PR is something every brand can benefit from.”
BrandComm Asia said the service is available to businesses across the Philippines as companies face a growing need to manage online reputation, media visibility, and customer trust.