The Financial Sector Forum (FSF) has launched the 2025 “Protect Your Money (PYM)” information campaign to help consumers avoid scams and make informed financial choices.
Carrying the tagline, “I am a smart financial consumer,” the campaign will share financial tips and warnings on Facebook, Instagram, TikTok, text messages, radio, printed materials, and even ATMs. It will include practical guides for safe transactions, signs of financial scams, and ways to seek help.
“This campaign is in response to the rapidly evolving digital financial landscape,” said Bangko Sentral ng Pilipinas (BSP) Deputy Governor Bernadette Romulo-Puyat, who chairs the FSF’s Consumer Protection and Education Committee. “By strengthening awareness of our rights and responsibilities as financial consumers, we empower individuals to guard themselves against scammers and fraudsters.”
The FSF is composed of the BSP, Insurance Commission (IC), Philippine Deposit Insurance Corp. (PDIC), and Securities and Exchange Commission (SEC). Each agency will help carry out different parts of the campaign.
“The objective is simple but clear: to enable Filipinos to confidently say ‘I am a smart financial consumer.’ A Filipino who knows the rights, risks, and options that are available,” said BSP Monetary Board Member Jose Querubin. He spoke on behalf of BSP Governor Eli Remolona, Jr., who chairs the FSF.
Launched in 2013, the PYM campaign has expanded to address new types of fraud. It now uses laws such as the Financial Products and Services Consumer Protection Act (FCPA) and the Anti-Financial Account Scamming Act (AFASA) to support its efforts. It especially aims to reach underserved groups, including retirees and overseas Filipinos, through new platforms.
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