Canon Marketing Philippines, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM), held a Kyosei Corporate Social Responsibility (CSR) Day in Malate, Manila, bringing together 70 children from KSEM and 30 Canon employee volunteers. KSEM, a non-profit focused on protecting and supporting vulnerable children, shares Canon’s Kyosei philosophy of working together for the common good.
The event included a “Draw Your Big Smile” activity, where children expressed their happiest moments through art with guidance from the company’s volunteers. The artworks were displayed on a Wall of Big Smiles, and a photo booth captured each child with their drawings. Participants received printed photo keepsakes to remember the day.
“We believe progress means uplifting lives and creating lasting impact. Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures,” said Anuj Aggarwal, president and CEO of Canon Marketing Philippines.
The activity is part of the company’s 2025 community programs, which include coastal cleanups, tree planting, and youth initiatives, reflecting the company’s ongoing commitment to Kyosei and its mission of “Delighting You Always.”