At Canva Create 2023, the visual communications platform introduced design tools powered by artificial intelligence (AI). More than 125 million people are using Canva around the world. Individuals or companies are using the platform for their creative pursuits or marketing requirements. 

In September last year, Canva launched the Visual Suite which encourages more collaboration among teams. At the event in Sydney and streamed worldwide, the company announced new capabilities and a new range of tools and features in its Visual Suite with Brand Hub, all bearing the word “magic.”

“As technology continues to advance, we are reimagining the design process by making it even easier to take what is in your head, get it onto a page, and out into the world, faster than ever before,” said Melanie Perkins, co-founder and CEO of Canva.

Canva introduces new suite of workplace products, features
Canva introduces new suite of workplace products, features

Magic

Magic Design will create a curated selection of personalized templates based on an uploaded image. Magic Edit, will (well) edit your design. Just identify which part and what needs to be done. Magic Eraser will basically clean up unnecessary clutter in the design.

For people who are struggling with their presentations, the Magic Design will generate a range of presentations with an outline and content on each slide.

Magic Write is Canva’s AI-powered copywriting assistant, which is now available across the entire Visual Suite including presentations, videos, and websites.

Canva Assistant, Beat Sync, and Translate all leverage AI. Users can just prompt what needs to be done and the technology would practically put together the elements of the design.

To put it simply, AI eliminates most, if not all, of the manual tasks in design creation.

Brand Suite

For companies, Canva expanded its Brand Hub tools and offerings.

Brand Kit helps marketing or creative teams with logos, colors, fonts, icons, imagery, graphics, and brand guidelines.

Through Magic Replace, companies can quickly update brand assets with a single click. From changing the logo in all the company presentations to swapping out photography.

Design and share Brand Templates for teams to quickly create on-brand, compelling content. Save time on repetitive design tasks and scale up content output.

Set up Brand Folders to keep branding organized and accessible. Create individual folders to group unique branding for specific events, campaigns, teams or projects.

Organizations’ Brand guidelines will be automatically and contextually surfaced within the Canva Editor as teams create designs, ensuring everyone is equipped with the knowledge to best represent their brand.

Set brand controls and have the confidence teams are always designing on-brand content. Admins can limit fonts and colors, eliminating the need to check hex codes or look out for unapproved fonts.

Admins can use Approval Workflows directly in Canva, ensuring designs are reviewed and approved before being published.

Canva has grown to more than $1.4 billion in annualized revenue after a decade — and 100 rejections. At the event, Canva also awarded the 15th billionth design to Castleberry ISD Lead Librarian, Heather Lamb.