Converge Global Business, the corporate and large enterprise arm of broadband and technology provider Converge ICT Solutions Inc., showcased its technology solutions at the 2025 Philippine Retailers Association National Retail Conference & Expo (NRCE) held at the SMX Convention Center. The event gathered more than 700 retail and business leaders.
“Customers are looking for human interaction, enhanced by technology and not diminished by it,” Benjamin Azada, executive vice president and chief operations officer of Converge, said during his keynote. “Technology shall bridge between digital tools and supporting authentic customer experience.”
Azada also highlighted how Converge enables retailers to strengthen omnichannel personalization. With scalable connectivity solutions retailers can integrate systems such as Point of Sale (POS), e-commerce, and Customer Relationship Management (CRM). This allows businesses to connect with customers in real time and provide consistent service whether in rural or urban locations.
Converge also set up an interactive booth that was recognized among the “Best 10 Booth” of the conference. The booth featured solutions such as Managed WiFi and Intelligent Surveillance, highlighting the company’s goal to help retailers adopt digital tools and improve customer engagement.
“The 2025 National Retail Conference & Expo presented an incredible convergence of retail and technology thought leaders,” Azada said. “Converge takes pride in being a part of these progressive conversations and offering breakthrough solutions that empower businesses to achieve and deliver more.”
The Expo served as a platform for retailers and technology providers to explore innovations, exchange ideas, and build partnerships. Converge said its participation reinforced its mission to support Philippine businesses with solutions that go beyond connectivity and respond to changing market needs.