Del Monte, a food production and distribution company, has seen notable growth in its online presence and sales through its partnership with TikTok Shop. Using the platform’s innovative features, the company recorded a 950x increase in live Gross Merchandise Value (GMV), showcasing how digital tools can boost engagement and sales.
The company’s success is linked to TikTok Shop’s ACE Indicator System, which emphasizes Assortment, Content, and Empowerment. This framework helped Del Monte connect with younger audiences through livestreams, short videos, and collaborations with content creators.
“As we churned out more live events with the support of TikTok Shop, it has been a wonderful journey for Del Monte,” said Leandro Oviedo, director for eCommerce, Del Monte. “We found newer ways to excite our consumers, especially with engaging and informative content.”
During the 11.11 Mega Campaign, Del Monte achieved a 148% growth in GMV compared to the previous month’s 10.10 campaign. Affiliate marketing also contributed, with live sessions growing by 212% and video content increasing by 44%.
Connections with consumers
“Through impactful content and strategic collaborations with the right influencers, we’ve been able to engage with our audience in a way that feels both fun and personal,” Oviedo said. “By engaging directly with consumers in real-time through live selling, we build trust and loyalty every step of the way.”
The partnership with TikTok Shop also included competitions and creator collaborations, amplifying Del Monte’s reach.
“Del Monte’s success shows how a brand that understands its audience can thrive with the right digital tools,” said Franco Aligaen, marketing lead of TikTok Shop.
Del Monte’s ongoing efforts to create meaningful connections with consumers highlight the potential of combining innovation with relatable content.