Apple Authorized Reseller Digimap launched the iPhone 16e with a Midnight Launch event at One Ayala Concourse on March 28. The event drew tech enthusiasts, opinion leaders, celebrities, and loyal customers to celebrate Apple’s latest device.
The launch offered incentives to early birds, with the first customer in line receiving over ₱30,000 worth of freebies. The next 25 customers received bundles valued at ₱15,000 each. Attendees enjoyed a live DJ performance, interactive games, and raffle prizes from partners Home Credit and Union Bank of the Philippines.
Digimap, part of the MAP (Mitra Adiperkasa) Group, opened its first store at One Ayala in October 2023. The company has grown rapidly, operating over 20 stores nationwide. It plans to reach 25 locations by the end of 2025. Digimap’s parent group, MAP, is a major lifestyle retailer in Indonesia with more than 3,500 stores and 150 brands.
In March 2024, Digimap launched Digiplanet, a multi-brand store offering a wide range of tech gadgets and accessories. The retailer focuses on providing personalized solutions, competitive pricing, and a customer-friendly shopping experience.
Digimap growth initiatives
Digimap said that the Philippines continues to have one of the highest mobile phone ownership rates in Southeast Asia, with over 70 million Filipinos using mobile devices. Filipinos reportedly spend around four to five hours daily on their smartphones, making them essential for communication, work, and entertainment.
Drawing from its experience with leading retail brands like Planet Sports and Footlocker, Digimap aims to offer a vibrant and engaging experience. The company plans to continue expanding nationwide, with growth initiatives targeting Luzon, Visayas, and Mindanao by 2030.