The-AsiaGroup.com Inc. officially announces the launch of Kalaro Oct. 12, 2020. It is touted to be Asia’s “first fully integrated” end-to-end esports digital platform.

Kalaro continues to gain formal alliances from international corporate brands such as National Computer Systems (NCS) of Singapore, ERNI from Switzerland, and local companies Union Bank of the Philippines, DragonPay, GCash, and Globe Labs.

“We are thrilled to finally unveil Kalaro to be the catalyst in rapidly developing world-class Filipino Esports talents. With the incredible support we are getting from our partners and the gaming community, we’re excited to realize the synergy Kalaro will create among corporate brands and more than 30+ million esports enthusiasts in the Philippines,” said Renalyn David, of The AsiaGroup.com Inc. and Pnex Int’l Corp.

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NCS handles the technology cloud infrastructure to ensure that Kalaro is globally available to 24/7. They also handle the various integration requirements of Kalaro so it can connect online to all other apps like Facebook, GCash, DragonPay, Twitch, and other third-party systems.

ERNI is responsible for the design of the User Interface (UI) and overall User Experience (UX); translating these designs into actual working systems for Kalaro users to enjoy. Together with the in-house tech experts of The-AsiaGroup.com, Kalaro has achieved the global standards in software (app) design and development.

Corporate brands

The digital platform also paves the way for corporate brands to collaborate with Kalaro’s stakeholders. They can have storefronts inside Kalaro to enable them to promote and sell their products online to Kalaro users. Brands can also sponsor gamers, streamers, teams, and leagues. Members can electronically transact 24/7 anywhere around the globe. This e-wallet feature of Kalaro is powered by Union Bank of the Philippines, DragonPay, GCash, and Globe Labs.

On its launch in October, the nationwide online sign-up will be made available to esports fans and players. Interested gamers can join Kalaro using their mobile number, Facebook, Twitch, Razer, or Google accounts.

The timeliness of Kalaro seems to be in perfect alignment with the need to boost the Philippine economy. Kalaro can mobilize the 30+ million Filipino gamers market for some economic activities which would give jobs to corporate brands who will focus on this market segment, create work-from-home opportunities for streamers and gamers, spark some consumer spending, and at the same time hone future esports world champions.