DITO Telecommunity unveils latest campaign

After being recognized by Ookla as the No. 1 mobile network in the Philippines, telecommunications provider DITO Telecommunity, unveiled its latest campaign promoting digital inclusion.

The campaign features entertainment celebrity couple Marian Rivera and Dingdong Dantes titled “DITO sa Puso Ko.”

“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love that we have with our millions of DITOzens,” Evelyn Jimenez, chief revenue officer for Consumer at DITO.

ALSO READ:
Ookla names DITO as No. 1 mobile network in PH
Experience the excitement of up to 100% cashback with DITO FLEXPlans

“2024 has been a good start for DITO,” said Eric Alberto, president and CEO of DITO. “We celebrate our achievements which affirm our unwavering commitment to innovation, excellence, and unparalleled connectivity and customer service.”

So far, DITO has 10 million subscribers and aims to pass the government’s fifth compliance requirement of reaching at least 84 percent of its nationwide rollout target by June or July this year.

The choice of Dingdong and Marian as part of DITO aims to reach more Filipinos and enable them to experience what the company calls next-generation technology.

DITO also highlighted its Level-Up Meta data promos geared toward social media app users, which were introduced recently.

• Level-Up Meta Data Promos:
  • Starts as low as P20 for one day
  • Includes 2GB data allocation for Meta apps (Facebook, Instagram, WhatsApp, Messenger, and Threads)
  • Provides 500MB open data
  • Competitive pricing, especially with Messenger allowing file transfers up to 100MB
• Longer Validity Options:
  • Level-Up Meta 70:
    • 5GB data for Meta apps
    • 5GB open data
    • Valid for 7 days
  • Level-Up Meta 299:
    • 35GB data for Meta apps
    • 5GB open data
    • Valid for 30 days
• More Open Data Options:
  • Level-Up Meta 399, 499, and 599:
    • Up to 20GB of open data (Level-Up 599)
    • 70GB data for Meta apps
    • Valid for 30 days
    • Suitable for heavy users of Facebook, Instagram, Threads, WhatsApp, and Messenger