Leveraging its network of health professionals, Docquity was able to help a pharmaceutical firm’s market share to 10% in one year. Docquity is a community of verified healthcare professionals (HCPs) in Southeast Asia.
The Docquity Awareness to Advocacy (A2A) program provides “profound” understanding of HCP needs and preferences and robust omnichannel solutions. The approach complemented the Client’s Sales and Marketing team to improve HCP reach by 2.5 times through almost 30,000 touchpoints, and increase conversions and revenue, at 17% of the cost of deploying traditional methods such as face-to-face medical representatives.
Docquity’s client manufactures a pain product with a different mechanism of action and requires a prescription from physicians. These limitations prevented the product from reaching those who needed it the most. According to Docquity, the pharmaceutical company’s medical representatives were able to reach only around 15% of HCPs who treat patients for pain and related symptoms in its market.
Docquity’s A2A program deployed a brand awareness campaign through its omnichannel outreach. Docquity monitored the developments and performance of the product within the HCPs.
Based on this approach, Docquity leveraged its Virtual Medical Representatives (VMRs) to have focused conversations with HCPs, supported by HCP preferences generated through the Docquity Insights platform.
“(Our approach) enabled the client to cultivate meaningful relationships with the right HCPs through the right messages and channels, overcome industry competition and achieve remarkable business results,” said Amit Vithal, co-founder and chief growth officer at Docquity. “Our network and expertise as a trusted digital platform connecting and enabling HCPs in Southeast Asia put us in a unique position to continue developing this approach to support healthcare organizations looking to improve engagements with doctors.”
With solid results delivered in just 12 months, Docquity and the Client have since progressed towards a long-term, commercial partnership model, where Docquity is equally aligned with the Client’s business goals and brand’s growth.