DoubleVerify, a software platform to verify media quality, optimize ad performance, and prove campaign outcome, has launched DV Authentic AdVantage, an AI-powered tool designed to help brands improve ad performance across closed video platforms, while protecting media quality and brand image.
The company said the new solution combines its verification technology with DV Scibids AI to help advertisers manage the cost and quality of ads on walled garden platforms such as YouTube and other proprietary video channels.
“Marketers have long faced a tradeoff when trying to advertise across premium video content from top creators without driving up CPMs, forcing a choice between reach and media quality,” said Mark Zagorski, CEO of DoubleVerify.
The tool is built on the DV Media AdVantage Platform (DV MAP), which brings together DoubleVerify’s verification, AI optimization, and campaign outcome measurement in one system. The platform is intended to simplify ad operations and offer more control over performance across devices and formats.
“DV Media AdVantage Platform delivers on the synergy of our core verification capabilities and recently acquired technologies, bringing our trusted data, AI-powered optimization, and campaign outcome measurement under one platform,” Zagorski said. “This constitutes an evolution for DV and a paradigm shift for the verification category and digital advertising at large. Crucially, it aligns us perfectly with the primary objective of media buying, to help brands maximize quality and prove ROI on every dollar spent.”
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