DoubleVerify (DV), a platform that provides media measurement and analytics for digital advertisers, introduced new pre-bid video controls for TikTok to help brands manage where their ads appear.
The new tool from DoubleVerify gives advertisers access to automated exclusion lists, which filter out unwanted video content before an ad is served. This approach is designed to reduce media waste, improve ad performance, and help brands protect their image on TikTok.
“Powered by DV’s industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings — driving stronger engagement, maximizing ad performance, and instilling greater confidence in their digital investments,” said Mark Zagorski, CEO of DoubleVerify, in a media release.
New layer of protection
With this update, brands using TikTok ads will now be able to combine DV’s pre-bid tools with post-bid reporting for end-to-end control. The pre-bid feature updates automatically and works in real time, removing the need for manual adjustments. This makes the ad screening process more efficient while ensuring that ads don’t appear next to content considered off-brand.
The solution is powered by DV’s Universal Content Intelligence engine, which uses artificial intelligence (AI) to classify content. Instead of scanning every video frame, the system extracts key frames to speed up the process and reduce computing power. This makes the system faster and less demanding on resources without sacrificing accuracy.
More control through DV Pinnacle
Advertisers can access the new controls through DV Pinnacle, the company’s analytics and reporting platform. The platform is also getting updates in the coming months to offer deeper insights into TikTok ad performance.
These updates will include a pre-bid filtering view and previews of flagged video content, allowing advertisers to better understand where their ads could appear and take action when needed.