Business Features

Easy Franchise to hold virtual Franchise Day on Aug. 28

Easy Franchise, the Philippines’ go-to tech platform for franchising, is scheduled to hold Franchise Day on Aug. 28. The online event hopes to provide aspiring entrepreneurs in the country with information on how to start their own businesses through franchising.

Franchise Day’s goal is to be every aspiring Filipino entrepreneur’s franchise partner and take care of all the day-to-day tasks associated with starting a franchise business so franchisees can focus on what matters most: building a sustainable business.

Franchise Day 8.28 is an annual online event bringing together various local and international brands to become the one-stop shop of potential franchisees for all their needs.

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Launched in February 2019, Easy Franchise was founded by Jose Magsaysay, Former CEO and co-founder of Potato Corner, one of the Philippines’ most successful franchise brand, along with serial entrepreneurs RJ Ledesma and Bubbles Lim.


Easy Franchise opens doors for OFWs through their Franchise Management service. A team runs OFW’s franchises for them so that they have additional income streams while staying abroad, helping them develop financial stability and giving them the opportunity to return home to a business.

“Technology has a major impact on closing gaps in a variety of industries, including franchising. We are creating a digital bridge through Easy Franchise that will enable Filipino migrants and OFWs to join in the franchise sector,” said Joe Magsaysay Jr., co-founder of Easy Franchise.

When starting a franchise, aspiring entrepreneurs face many challenges including raising funds for the initial investment and for the ongoing expenses. The Easy Franchise Funding Service also offers non-collateral franchising loans at lower interest rates. The company also offers free advice on how best to use the money so it will have maximum impact on the bottom line from day one.

Interested franchisees can check out franchising opportunities here.