Technology brand Lenovo is now an official partner of Formula 1 for the 2022 season. The multi-year deal will see Lenovo’s technology used across Formula 1’s operations as it promises to continue bringing the highest level of racing and entertainment to its worldwide fanbase.
Over the next few years, the partnership will involve Lenovo’s technology being used across the Formula 1 organization, both back at its base and at races. Lenovo’s hardware devices, as well as High Performance Computing and server solutions, will be increasingly integrated throughout the organization’s operations. From running on-premises data collection solutions to producing content and supporting broadcast applications, the Formula 1 and Lenovo collaboration is hoped to bring a better experience for fans.
The partnership will drive the global visibility of Lenovo, showcasing Lenovo’s capabilities on a global scale and integrating “industry-leading” hardware technology at the heart of Formula 1. It plans to leverage Lenovo’s extensive selection of premium hardware as well as innovative next-generation technology such as augmented and virtual reality, as F1 continues to connect fans with the sport in new and more engaging ways.
Earlier this year, F1 announced that it has extended its commitment to creating employment and education opportunities for underrepresented groups, in the form of ten engineering scholarships each year through to 2025. Lenovo is also focused on diversity and inclusion and removing barriers, and through the partnership will work with F1 on projects related to this important area.
“As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology,” said Stefano Domenicali, president and CEO of Formula 1. “Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season. Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.”
“This partnership is based on our shared passion for innovation, performance, and the winning spirit,” said Yang Yuanqing, chair and CEO of Lenovo. Together Lenovo and Formula 1 will push the limits of technology to help shape a faster, smarter, and more sustainable future.”
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