Philippine fashion retailer Golden ABC Inc. (Golden ABC) expands its partnership with omnichannel technology firm Aptos to strengthen its end-to-end operations and customer engagement with the aim of capturing a broader market base.

Golden ABC is home to brands like Penshoppe, OXGN, Regatta, ForMe, Memo, and BOCU.

“This partnership epitomizes what has always been our top priority: Our customers’ experience,” said Bernie Liu, CEO, Golden ABC. “Our service to them is a steadfast commitment, and that entails constantly finding new and innovative ways to ensure that their needs are always met.”

Aptos technology powers SM Store omnichannel merchandising strategies

New expectations forcing change as retail stores reopen

With its latest technology investment, Golden ABC will manage with Aptos nearly every aspect of its retail operations — from merchandise planning across channels, to how orders are collected and fulfilled, to how shoppers are served and engaged.

“Golden ABC is a company that continues to reach new heights in operational excellence as it expands its domestic and international presence,” said Steve Towe, president and COO, Aptos. “With Aptos’ modern retail solutions, this award-winning and the inspiring retailer will provide its customers with the seamless omnichannel experiences they are looking for and create a strong foundation for future growth.”

Digital pattern

The partnership expansion comes at a time when consumers’ shopping behaviors have shifted to a more digital pattern, leading to changes in expectations pertaining to convenience, but Golden ABC is no stranger to trying times.

“GOLDEN ABC has always been forged in fire,” Liu said. “If you look at the history of Golden ABC, we’ve always taken bold steps during the most difficult of times.”

With Aptos’ advanced omnichannel solutions, Golden ABC can constantly meet and exceed shoppers’ expectations and preferences, no matter how ever-changing and unpredictable they are.

“With the onset of the pandemic, consumers have become even more digitally connected, driving an acceleration of online retailing,” said Alice Lius, chief retail officer, Golden ABC. “With Aptos Enterprise Order Management, we can offer flexible fulfillment options that increase convenience for our customers.”

In addition to Aptos’ cloud-based order management system, Golden ABC will deploy the Aptos Store point of sale solution and Aptos CRM. With these feature-rich applications, Golden ABC can offer more informed interactions, faster checkouts, and individualized customer engagement.