Fujifilm Philippines Inc. is pursuing corporate buyers through a partnership with VSTECS Phils. Inc., promoting its Instax printers and cameras for company rewards programs, corporate gifts, and branded events.
Formalized in October 2026, the partnership gives Fujifilm’s imaging business a way to reach customers beyond specialist camera stores. The company plans to tap VSTECS’s retail, dealer, and IT partner networks while expanding its presence outside Metro Manila, particularly in Cebu and Davao.
“So now we’re really pushing for mostly our printers,” said Glenn Michael Gatan, marketing manager for the imaging solutions division of Fujifilm Philippines Inc.
Speaking in an interview on the sidelines of the VSTECS CXO Tech Summit 2026 held in Boracay on Oct. 20-23, Gatan said smartphone printers offer a simple starting point for business customers. Users download an app, connect their phones to a compatible printer, and print their photos without needing a separate camera.
Fujifilm hoped that the summit opened more potential networking with corporate executives and other decision-makers. These included offering imaging products through rewards programs and corporate gifting, particularly during the holiday season.
Gatan also noted that its photo booth using an Instax SQUARE Link printer could be one of its main offerings to attract corporate clients. The setup allows businesses to add company logos and QR codes to photos, giving event guests a printed keepsake that also connects them to online content.
Businesses could use the setup at product launches, trade events, and gatherings with partners. A QR code on the print can direct guests to a company website or another link chosen by the organizer.
Fujifilm’s imaging division is now approaching businesses after focusing mainly on individual consumers. Its activities have largely focused on consumers through photography workshops, community events, and opportunities to try its cameras and printers.
Through VSTECS, Fujifilm also wants its products available in more IT stores and mall technology sections, where shoppers may encounter them without visiting a dedicated camera retailer. The company said its existing sales channels remain concentrated in photography stores and Metro Manila. A wider dealer network would help bring its products to more customers in the Visayas and Mindanao.
The business-to-business effort remains at an early stage, with initial work involving selected IT partners.