GCash is using the story of a lawyer who relied on a digital loan to finish law school as part of its campaign promoting responsible borrowing and financial inclusion in the Philippines.
The latest installment of the company’s GCash Stories campaign features Atty. Sheila Gomez, a former legal aide who balanced full-time work with law school. Facing tuition and living expenses, she used GLoan, the lending product of GCash, to help pay for her studies before eventually passing the Bar.
“One of the biggest lessons I learned is that perseverance doesn’t always mean doing everything on your own. Sometimes, it means having the courage to seek the right support,” Atty. Sheila Gomez said during a fireside chat.
“It’s unfortunate that many Filipinos see loans in a negative light, but when used responsibly and with a clear purpose, borrowing can be a powerful tool and a smart investment that moves you closer to your dreams. I’m grateful that GLoan gave me that opportunity.”
GCash said Gomez’s experience shows how digital lending can help Filipinos continue their education, support their families, grow their businesses, or manage unexpected expenses when used responsibly.
The campaign also comes as Fuse Financing Inc., the lending arm of GCash, marks its 10th year. The company said it aims to promote fair and transparent lending at a time when many Filipinos continue to face inflation and may turn to informal or high-interest lenders.
“Since our inception, we have pursued our mission: ‘Fair loans that spark better every day for all Filipinos,'” said Tony Isidro, president and CEO of Fuse Financing Inc.
“Everything we do rests on three core commitments: to provide fast, collateral-free loans; to ensure a safe and secure credit experience; and most importantly, to enable Filipinos to borrow with dignity. When paired with discipline and perseverance, responsible borrowing becomes a stepping stone to lasting financial progress.”
According to GCash, Gomez joins previous GCash Stories featuring Filipinos who used its financial services to rebuild homes after disasters, start businesses, support families, raise funds for sports, and bring financial services to underserved communities.