Enterprises should be able to provide modern, seamless communication for hybrid work to thrive. This is according to, Erwin Co, co-founder and CEO of GLC, during his keynote address at the CloudxOS 2023 held recently.

GLC is the distributor of TeLavi, a unified communications telephony solutions platform, which participated at the CloudxOS 2023, an innovation summit focused on technologies that accelerate digital transformation. 

Co discussed in his keynote two of the biggest challenges enterprises are facing in this digital age: the modern workforce’s mindset of agile work and the high expectations of today’s consumers.

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These challenges, Co pointed out, fall under the bigger challenge of providing modern, seamless communication, which is key in enabling remote and hybrid work. At the same time, it plays a crucial role in assisting companies as they try to meet customer expectations centered around exceptional service provided in omnichannel modes.

Benefits of cloud

According to Co, one thing companies can do to address these concerns is leverage the cloud — something companies globally are doing more and more as the world moves firmly into the digital age. The cloud has been hailed as the “great enabler” because of the benefits companies can gain from using it.

For instance, businesses using the cloud get easier access to the latest technologies, like artificial intelligence and automation, without necessarily building physical infrastructure. Companies also gain flexibility, as they can scale their cloud use and the services they will avail of depending on their needs and IT budgets. They can even customize their applications and access these anywhere as long as there is an internet connection.

The cloud also enables cloud communication, which Co described as the newest and easiest digital transformation tool because it offers unified communication. Meaning, it already includes voice services that replace traditional phone systems. This unified platform, in turn, enhances communication and enables collaboration, thereby increasing productivity anytime, anywhere. This, ultimately, is one of the end goals of modern businesses, and it is a goal Telavi has been helping businesses with for several years now.

Co emphasized that digital transformation is inevitable and businesses will need to keep up or risk getting left behind.