Telecommunications company Globe is expanding its collaboration with Amazon Web Services (AWS) to accelerate network innovation and cloud modernization.
The initial partnership began years ago when Globe adopted a cloud-first approach.
“It was at this time that we wanted to make a shift from being a traditional telco operator to being tech-led,” said Carl Cruz, president and CEO of Globe, during the official announcement. “This was a key pillar of that strategy early on, and AWS was one of the first, and until today, one of the strongest, partners in making this shift possible and a reality.”
Globe is investing in cloud infrastructure, including disaster recovery, platform engineering, and network resiliency, to support business growth. The company is also modernizing B2B systems and digital platforms, such as GOMO, and implementing advanced consent and preference management to deliver more personalized customer experiences.
Through AWS, Globe is transforming network management, SIM activation, and porting systems, while enabling real-time campaign management and data streaming. The partnership also supports AI-driven initiatives, including customer lifecycle management and a voicebot built on AWS’s AI platform.
“Our mission has always been to help companies and organizations of all sizes, from startups and SMEs to large enterprises and public institutions, innovate and transform using AWS as their platform,” said Precious Lim, country manager, AWS Philippines.
Lim said AWS has invested in local infrastructure to deliver services in the Philippines, including CloudFront for secure content delivery, Amazon Interactive Video Service for low-latency streaming, and AWS Outposts for workloads run on customer premises.
“We also launched the Manila Local Zone to support single-digit latency workloads and enable data to be processed in-country,” she said. “This year, we made Amazon Connect available in the Philippines, with telephony powered by Globe, allowing customers to modernize their contact centers using AI-driven solutions.”
Lim added that the multi-year partnership is designed to improve customer experience and support innovation across all of Globe’s touchpoints.
AI and responsible innovation
Cruz highlighted the company’s push for artificial intelligence while maintaining governance and security standards.
“We have to make sure that it’s being used in the right way,” he said. “We run governance around it with a regular cadence.”
Globe also runs programs to educate employees and customers on cybersecurity, data privacy, and responsible technology use. While emphasizing safety, the company encourages experimentation through “AI play-offs,” where teams test ideas and propose new ways to apply AI.
“When you get connectivity, you have the ability to study and participate in the marketplace. That enables development and nation-building,” Cruz said, underscoring the company’s broader goal of promoting financial and economic inclusion.