Telecommunications company Globe is upgrading its network reliability in the Philippines by embedding real-time intelligence and automation into its systems to reduce service disruptions and manage traffic more efficiently for mobile users.
The upgrade centers on two key systems, Automated Outage Response and Intelligent Traffic Management, which aim to improve 4G and 5G performance, especially during outages, peak-hour congestion, and large public events.
Automated Outage Response allows the network to instantly detect disruptions and automatically adjust nearby cell sites to maintain connectivity in affected areas. This helps preserve essential services such as calls, SMS, and mobile data even during unexpected failures or extreme weather conditions.
“Our vision is to build a network that thinks and acts in real time, adapting instantly to customer needs,” said Joel Agustin, senior vice president for service planning and engineering at Globe. “With automation and intelligence at the core, we are not just improving overall experience, we are redefining reliability and resilience for the digital age.”
Globe said the system significantly improves continuity during outages, retaining up to 50% of data connectivity compared to less than 10% without automation.
The second system, Intelligent Traffic Management, addresses sudden surges in network demand during concerts, holidays, traffic congestion, and emergencies. It works by dynamically shifting users to less congested cell sites with available capacity, improving call clarity, streaming quality, and browsing speed.
Globe said this approach improves user experience by up to 20%, making mobile connectivity more stable even during peak demand periods.
The systems were validated in Metro Manila and are now being expanded nationwide, with full rollout targeted by 2026.