Search giant Google has rolled out the Search Generative Experience (SGE) in the Philippines as an opt-in experiment in Search Labs. This (artificial intelligence) AI-powered experience is available in English.

With AI, especially generative AI getting embedded into tech solutions and processes, Google is reimagining what a search engine can do and is bringing these new capabilities to Search. Google believes that this new technology can unlock entirely new types of questions that Search could not previously answer, and transforms the way information is organized in Search to help people sort through and make sense of what’s out there.

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“With new generative AI capabilities in Search, we’re now taking more of the work out of searching,” said Gabby Roxas, country marketing manager, Google Philippines and South Asia Frontier Markets. “We are imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily.”

Improving Search with generative AI

With SGE’s generative AI capabilities in Google Search, people will see an AI-powered overview of key information to consider, with links to dig deeper. 

SGE first delivers an overview, beneath this, users will see suggested next steps where they can simply tap a query like “Can you roast coffee beans at home?” or type in a specific follow-up question. This conversational mode enables people to intuitively learn more about the topic they’re exploring.

“Context will be carried over from question to question, to help people more naturally continue their exploration,” Google said.

Wide range of voices and sources

Google has designed new experiences to highlight and drive attention to content on the web. This makes it easy for people to dive deeper into the topic they are learning about. 

In this new generative experience, Search ads will continue to appear in dedicated ad slots throughout the page. Google said it will continue to uphold its commitment to ads transparency and making sure ads are distinguishable from organic search results.  When Search ads do appear, they will continue to feature their industry-leading clear and transparent ad labels with the “Sponsored” label in bold black text. 

According to Google, it trained the models used in SGE to uphold Search’s high bar for quality, which will continue to improve over time. 

“These hallmark systems have been fine-tuned for decades, but will also have additional guardrails, like limiting the types of queries where generative AI capabilities will appear,” the company said.