Google has added a BTS-themed interactive feature on Google Search that allows fans unlock digital rewards and early clues about the group’s upcoming album “Arirang,” which is set for release on March 20.
Searching for “BTS” on Google activates the experience. A small bottle icon appears on the lower part of the screen, which opens a scavenger hunt once clicked.
The activity includes trivia questions and puzzles related to BTS’ music and career milestones. Some challenges ask fans about chart achievements, while others use emojis to represent song lyrics.
Fans who complete the tasks can unlock 14 collectible digital cards linked to the album. The cards reveal the tracklist of “Arirang” and feature artwork that includes handwritten song titles by the members.
Among the tracks teased in the collectibles are Jungkook’s “Swim” and Jin’s “Merry Go Round,” giving fans an early look at songs included in the album.
Google is releasing the quests in stages. The first set of rewards, labeled “Your love songs,” is now available.
Additional quests will open on March 9 and March 16, allowing fans to unlock more rewards as the album launch approaches.
The scavenger hunt runs in the lead-up to the March 20 release of “Arirang,” which will also coincide with a BTS comeback live event that will stream on Netflix.