In celebration of International Women’s Month, Google will be holding an online event as part of its Digiskarteng Pinay program to discuss how YouTube and its content can be used by women to upskill and create livelihood opportunities. This will be streamed live on March 19, 2021, at 3 p.m. via Google’s YouTube and Facebook pages which the public can freely access and share.
“Digiskarteng Pinay is a program that believes that when you uplift women, you uplift the entire household. This is meant to provide a destination for women to learn various skills, at their own time and at their own pace, and enable them to improve and diversify their skill sets,” said Gara Santos-Ontiveros, industry head at Google Philippines. “We hope that through Digiskarteng Pinay, more Filipinas will be able to seize the growing opportunities with YouTube that they can use to improve the quality of their lives and those around them.”
The free webinar will feature YouTube creators who will discuss opportunities in YouTube for women, along with “ma-digiskarteng Pinays” who will share stories on how YouTube helped them broaden their skill sets that aided them in facing the economic challenges pandemic.
Multi-award-winning actress Judy Ann Santos-Agoncillo, who runs the Judy Ann’s Kitchen YouTube channel, will also be joining the virtual event to talk about how YouTube unfolds opportunities for women by doing what they love or learning skills that they can use in their daily lives.
“I started my channel intending to share well-loved recipes and skills I learned when I went to culinary school and I soon realized that my YouTube channel has moved from simply sharing content to teaching people new skills and giving back to the community. YouTube has the ability to open so many doors for women and I think that’s the beauty of this platform,” Judy Ann said.
“YouTube has become a place to learn and it has been our great pride that through the Digiskarteng Pinay initiative, we are able to reach women and empower them with skills that will not only help themselves but their families, and ultimately their communities,” said Bernadette Nacario, country director, Google Philippines.
Digiskarteng Pinay includes a dedicated YouTube channel featuring various informative videos on family nutrition, financial literacy, beauty, fashion, coding skills, and technical skills in partnership with organizations including the Technical Education and Skills Development Authority (Tesda) and the Philippine Commission on Women (PCW). The program aims to help women create livelihood opportunities and generate additional sources of income through easy-to-learn video content.
Catch the Digiskarteng Pinay webinar on March 19, 2021, 3 p.m. via Google’s YouTube and Facebook pages.
Categories: Media Release