To further help promote sustainable financial behavior and financial literacy among Filipinos, consumer finance company Home Credit Philippines (HCPH), Manila Broadcasting Company (MBC), and local independent media agency PraXis, signed an agreement to produce an on-air radio program over DZRH and its sister stations across the archipelago.
This two-minute daily radio show, which will air on DZRH starting June 2022, between 4 a.m. and 5 a.m., will discuss topics around the fundamental financial literacy issues every Filipino needs to know —saving money, managing budget, accessible financial options, rising above debts, growing money, and tips on entrepreneurship. The radio program will also tackle digital transformation and financial fraud prevention.
This effort is in line with Home Credit’s thrust of championing ESG (environmental, social, and governance) programs by pushing financial inclusion among the underserved sector in the country. This is also in support of the government’s goal of pushing financial literacy to more Filipinos, especially among those in the informal sector.
“With the majority of Filipinos still trying to rise from the effects of the pandemic, the financial literacy radio program hopes to uplift the lives of the hard-working class by helping them choose sound decisions in managing their hard-earned money and keeping their overall financial health,” said Ken Lerona, head of PR, Home Credit Philippines.
The early morning radio program aims to reach market vendors, farmers, fisherfolks, public transportation drivers, and security guards, among others. To effectively carry out this program, HCPH and PraXis will collaborate to find topics that will help address and shed light on Filipinos’ financial concerns.
“We are confident that through this partnership, we will be able to equip Filipinos with the right values and knowledge that will help them come up with the right decisions in their personal finances,” said Jun Nicdao, president, MBC.
Categories: Business Features