Following severing ties with Huawei, HONOR is reintroducing the brand with suite of new products and an investment in its own R&D facility.

In October 2021, HONOR launched the first smartphone with GMS, the HONOR 50, which helped the brand to be strongly placed as the third-biggest smartphone seller in China. All smartphone lineups of HONOR from its entry-level to mid-range up to its flagship foldables are equipped with Google Apps and services.

The HONOR X smartphone series, HONOR 70, and HONOR Magic Series is set to launch in the fourth quarter of 2022 in the Philippines.

HONOR launches HONOR 70, HONOR MagicBook 14, HONOR Pad 8 at IFA 2022
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Quoting a report by the International Data Corp. (IDC), HONOR said that in Q2 2022 HONOR has become the top mobile smartphone brand in China with a 19.5% market share, up 88.6% from the same period last year, and 8.8% from the previous quarter.

Brand identity

The brand’s overall positioning in many categories helped achieve its dominance with the new HONOR 70 series. The budget-friendly Changwan 30 series and Play 6 series also met the needs of the entry-level segment, while the Magic 4 series also allowed Honor to strengthen its share in the >$600 high-end segment.

HONOR recently revealed its first self-funded factory demonstrating excellence to manufacture high-quality premium products.

“The opening of the HONOR Intelligent Manufacturing Industrial Park was a significant milestone of our success in integrating our R&D capabilities into our manufacturing processes. The consolidation allows us to better harness our expertise across both fields,” said George Zhao, CEO of HONOR Device Co, Ltd. “In addition to bolstering our manufacturing capacities, the smart manufacturing facility houses world-class production, testing and quality control equipment that ensures our premium products live up to our customers’ high expectations.”

Automation, digitalization, and intelligent technology serve as the cornerstones underpinning the Park’s core manufacturing capabilities. The Park operates with 75% of its production line automated, minimizing the risk of human error. More than 40% of the automated production equipment is developed in-house, which serves as further evidence of the tight integration between R&D and manufacturing capabilities at the Park.

All key equipment in the production facility supports digital control systems, allowing HONOR to better manage the entire production line and reap better efficiency as well as improve product quality.