HONOR sets stage for HONOR 100 series launch

HONOR, a rising smart devices brand, introduced what is touted to be another game-changer with the HONOR 100 Series, following the success of its predecessor, the HONOR 90 series.

This new lineup is aimed at positioning the brand that is ready to challenge competitors head-on with innovative features. HONOR is looking into breaking into the European market after making its mark as an independent brand in Asia.

“Success demands challengers and a steadfast belief in our own potential,” said George Zhao Ming, CEO of HONOR.

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The HONOR 100 Series has two flagship models: the HONOR 100, a pioneer boasting the Snapdragon 7 Generation 3 technology, and the HONOR 100 Pro, an early adopter of the groundbreaking MagicOS 8.0 upgrade.

As the evolutionary successor to the HONOR 70 and HONOR 90 series, the HONOR 100 Series promises enthusiasts and loyal patrons a continuation of the brand’s hallmark excellence and trailblazing features.

Initially launched in China in November 2023, the HONOR 100 Series is now open for pre-orders from the first week of December 2023, with a global launch slated for 2024.