HONOR, a global technology brand, showcased its latest all-scenario strategy at MWC 2024, introducing (artificial intelligence) AI-empowered cross-OS collaboration and human-centric intent-based AI alongside a range of smart devices developed in collaboration with global partners.
During the keynote address, CEO George Zhao emphasized HONOR’s commitment to delivering human-centric innovations tailored to address consumer needs and challenges in the AI era. The global launch included the HONOR Magic6 Pro smartphone and the HONOR MagicBook Pro 16 laptop, both featuring HONOR’s platform-level AI for enhanced user experiences.
The HONOR Magic6 Pro, the newest flagship in the Magic Series, boasts advancements in photography, display, performance, and AI integration. MagicOS 8.0 introduces platform-level AI and an intent-based UI, revolutionizing user interaction with smart devices.
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The Magic Capsule and Magic Portal features provide personalized and intuitive experiences, offering instant access to resources and streamlining complex tasks through AI-driven capabilities like contextual understanding and image-based shopping.
HONOR showcased collaborative efforts with industry partners, highlighting Meta’s open-source LlaMA integrated into the Magic6 Pro for offline AI functions. Additionally, the smartphone’s AI-powered eye-tracking system demonstrated potential applications beyond traditional controls, such as hands-free interaction with vehicles.
The HONOR Magic6 Pro’s Falcon Camera System delivers pro-grade sports photography with improved capture speeds and clarity. Enhanced by AI, it predicts and captures decisive moments with precision, covering a wide range of sports and activities.
The device features a durable display with the industry’s most drop-resistant screen glass and an advanced Eye Comfort Display for optimal viewing experiences.
Powered by the Snapdragon 8 Gen 3 Mobile Platform, the Magic6 Pro offers exceptional performance and battery efficiency, incorporating innovations from other sectors like electric vehicles for improved battery technology.
The HONOR MagicBook Pro 16 complements the all-scenario experience with AI-powered cross-OS collaboration, while the HONOR Pad 9 tablet offers exceptional display and audio quality.
Teasing future releases, HONOR unveiled the PORSCHE DESIGN HONOR Magic6 RSR smartphone, embodying the DNA of Porsche Design, with further details to be announced.
HONOR’s all-scenario strategy at MWC 2024 focuses on delivering human-centric AI innovations across its product lineup, enhancing user experiences and connectivity in the AI era.