ePLDT, the ICT subsidiary of PLDT, emphasizes a collaborative approach to artificial intelligence (AI), positioning it as a tool to enhance human capabilities rather than replace them. The company’s strategy focuses on the seamless integration of human expertise and AI-driven efficiency.
“AI can streamline operations and boost efficiency, but it’s the human expertise and touch that addresses pain points, builds trust, and drives meaningful outcomes,” said Chris De Los Santos, AVP and head of ePLDT Cloud Professional Services. “At ePLDT, we combine both — people to create genuine, impactful connections and AI to do the heavy lifting.”
The company highlights AI’s potential to transform industries such as healthcare, real estate, and banking. For instance, AI can analyze medical records and predict disease trends, enhancing patient care and medical research. In real estate, it optimizes property management and forecasts market shifts. In banking, AI systems designed by ePLDT detect fraud faster than manual methods, allowing human experts to focus on strategic planning.
“AI really isn’t here to replace humans, but to empower us,” said Reggie Regino, ePLDT’s vice president and chief sales officer. “It improves the value of people. Our customized AI solutions handle and upgrade routine tasks, letting you focus your energy where human judgment, expertise, creativity, and empathy truly shine.”
To support businesses, ePLDT offers programs like SwiftStart for AI and customized solutions such as AI Boost and AI Edge. The company also prioritizes ethical AI use, addressing privacy and governance concerns to ensure trust and transparency.
“AI must be used ethically, not just for compliance but to build trust with clients,” Regino said.