Combining physical store and the online-to-offline (O2O) retail experience, technology company HP unveiled its flagship Experience Hub located at Pavillion Bukit Jalil (Level 4), in Kuala Lumpur, Malaysia.

The Experience Hub unifies the retail experience across the Southeast Asia region with its flagship physical store connecting to 82 online stores spread initially across Malaysia, Indonesia, the Philippines, and Singapore, with Thailand and Vietnam to follow in March.

The flagship store has been created in partnership with Thunder Match Technology Sdn Bhd, Malaysia’s largest tech retailer, while the online experience is supported by regional online commerce partner, Shopee, with an exclusive launch in February, and Lazada. Consumers online can look forward to personally engaging HP Live Advisors, a team of dedicated experts based at the X-Hub, via real-time video calls and chat functions in their preferred local language and join livestreams on the latest HP products via the HP Virtual Showroom.

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Customers at the physical store in Malaysia are immersed in interactive “Test Drive” stations that mimic customer scenarios and activities by showcasing the full range of HP and partner technology.

Visitors can also access personalization services such as custom engraving and printing, plus connect to in-store or online HP Live Advisors for immediate product inquiries. Underpinning both the online and offline experience is an interactive content showcase and a virtual showroom to help consumers understand HP’s technology and service offerings.