International Data Corp. (IDC) has acquired ETBS, an IT benchmarking and assessment firm that offers extensive price, service, and cost data in over 45 countries.

The addition of ETBS’s capabilities will provide IDC clients with high-value data through an advanced market pricing model (MPM) and integration with IDC’s existing sourcing and pricing tools.

“IDC clients will now have access to even more comprehensive IT benchmarking and performance data, model-based IT benchmarking tools, and our growing team of experienced analysts and subject matter experts positioned around the globe,” said Crawford Del Prete, president of IDC. “The combination of IDC Sourcing Advisory Services, IDC Metri (acquired in 2021), and ETBS makes IDC the ideal destination for technology buyers seeking trusted data to drive savings in their IT investments.”

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“ETBS has long focused on bringing pricing transparency to our customers through highly configurable models and historical data,” said Eugene Talasch, founder of ETBS. “Whether it be in (the) cloud, security, service management, or beyond, our market price model has helped many customers recognize measurable cost savings. Throughout our prior partnership with IDC, it was clear that our results-driven synergies could produce differentiated data and competitive advantage.”

The rise of digital transformation, and now the evolution of the digital business, means that IT sourcing, procurement, and vendor management professionals need data and guidance to benchmark best-in-class pricing more than ever.

In addition, the acquisition of ETBS enhances IDC’s offerings for IT vendors and service providers, augmenting coverage for IT services including managed cloud, security, cyber recovery, and much more. IDC clients will be able to tap into a broader range of metrics, price benchmarks, and analyst advisory than ever before, supporting competitive analysis, price-to-win, and portfolio analysis.