The Philippine smartphone market grew by 6.1% in 2024, reaching nearly 18 million units, according to the International Data Corp.’s (IDC) Quarterly Mobile Phone Tracker.
More than half of the total shipments were priced below $100, with Transsion, which owns Infinix, Tecno, and Itel, leading the market. The company shipped more than 4.8 million units in this price range, mainly driven by Infinix’s Smart series and Tecno’s Spark Go series. The increase in budget-friendly models lowered the average selling price of smartphones from $192 in 2023 to $179 in 2024.
“While the last quarter slowed down with an annual decline of 11.8% due to early launches by vendors in the prior quarter, it remained the strongest quarter for smartphones with almost 5 million shipments in 4Q24 driven by the holiday season,” said Angela Medez, senior market analyst, Client Devices, IDC Philippines.
Despite challenges like the weakening peso and bad weather, the smartphone market remained steady due to economic growth and vendors focusing on affordable devices.
realme held the second spot with a 13.3% market share, though its sales declined by 11.5% year over year. Xiaomi and vivo both had an 11% share, while Oppo followed with 10.1%.