Infinix NOTE 10 Pro

Infinix Philippines eyes product, market expansion in 2022

Following successive product launches and the introduction of technological innovations, technology brand Infinix plans to offer more diverse value-for-money products this year. The company is specifically looking at the 5G market as more smartphones are now equipped with the technology.

“5G is an exciting technology set to revolutionize many areas of our lives,” said Cooper Ma, country manager,f Infinix Philippines. “However, access to it is still limited. As telcos invest heavily in expanding connectivity across the country, we will also launch new smartphones that will democratize the 5G experience for many Filipinos.”

Infinix said it would scale up its product portfolio following the launch of INBook X1, their first bet in the local laptop market that became a top-selling device during 11.11 and 12.12 sales in 2021.

Infinix surpasses sales targets in SEA 12.12 sale
Infinix debuts first-ever laptop INBook X1

“Similar to our smartphones, the INBook X1 laptop has the best specifications for its price range,” Ma said. “We look forward to launching successor models designed especially for Filipinos who have discerning taste in specs and design but are prudent with their spending .”

Infinix’s parent company Transsion Holdings started investing in the Philippines in 2020. Since then, it has recorded 228% annual growth in Q4 2021, according to global market analyst firm Canalys. International Data Corp. (IDC) also reported that it had the third biggest shipment in the same period at 2.47 million, beating the 5.6% drop in the local smartphone market last year. It continued to sustain its growth in Q1 2022 by emerging as the top 3 and top 5 best-selling brand for mobile and laptop categories, respectively, in Shopee’s 2.2 sale.

Infinix’s 2021 best-selling smartphones are HOT 10S and NOTE 10 Pro, which are both gaming devices designed for entry and mid-range level categories, respectively. Last year, the brand introduced ZERO X Pro, its flagship device with a 108MP camera and 60x zoom camera often found in higher-end products. Infinix upgraded its NOTE 10 Pro in January 2022 with a more advanced MediaTek Helio G95 chipset and 256GB storage.

Infinix has strengthened its national coverage through offline and online channels, with over a thousand partner dealers, over three thousand multi-brand shops, six concept shops, 116 concept kiosks, and official stores in key e-commerce platforms.