InnovationOne, a full-service digital marketing agency and the digital arm of United Neon Media Group, has partnered with Viu Philippines to give brands more options for targeted advertising and integrated campaigns.
The partnership allows InnovationOne to offer ad placements and branded content within Viu Philippines’ library of Asian shows such as Korean dramas, variety programs, Viu Originals, and other regional titles. Viu has a strong presence in the Philippines and reaches a young, digital-first audience that regularly watches Asian content.
“Filipinos are among the world’s biggest consumers of Korean and Asian entertainment, and Viu has become a staple platform for that audience,” said Raphael Layosa, managing director of InnovationOne. “This engagement gives brands an unmatched opportunity: to appear alongside content that audiences are emotionally invested in, just as they’re streaming, binge-watching, and talking about it online.”
The partnership comes as more Filipinos move from traditional TV to online streaming. Viu’s free ad-supported tier and paid subscription service provide advertisers with options to reach different types of viewers.
“This arrangement with Viu aligns with our mission to push the boundaries of modern advertising,” said Benjamin Lim, deputy COO of United Neon Media Group, the umbrella organization of InnovationOne. “Through InnovationOne, we’re giving advertisers not just media space, but cultural access, powered by data, content, and a deep understanding of what audiences love.”