Video calls have become a growing target for fraud, prompting biometric identity verification solutions provider iProov to introduce a tool designed to verify whether meeting participants are real people and not artificial intelligence (AI)-generated impostors.
Called iProov Verified Meetings, the solution enables organizations to authenticate participants during video calls while the meeting is in progress. The technology is part of the iProov Workforce Solutions Suite and is designed to protect activities such as remote hiring, customer onboarding, account recovery, and financial approvals.
The announcement comes as deepfake-related fraud continues to increase globally. One of the most widely reported cases involved global engineering company Arup, which lost $25 million after an employee was deceived during a deepfake video conference. Also, North Korea-linked operatives have reportedly used synthetic identities and manipulated video interviews to gain access to organizations.
“Video has become the standard way of communicating for business and consumers alike, from meeting with colleagues and suppliers to hiring, onboarding, and approving financial transactions,” said Andrew Bud, founder and CEO of iProov. “But organizations still largely assume that seeing a person on screen means they’re real. That assumption no longer holds.”
Bud said deepfakes are becoming easier and cheaper to create, making fraud through video interactions more scalable and difficult to detect.
The technology works as a native plug-in for video conferencing platforms. When triggered by the meeting host, it analyzes the participant’s live video stream in real time. It checks for signs of deepfake manipulation and verifies that the video is coming from a physical camera rather than a virtual or injected video source.
The process runs in the background without interrupting the meeting. Hosts receive a simple red, amber, or green status indicator that helps them determine whether a participant can be trusted.
According to iProov, the capability could help organizations prevent fraud before approving payments, granting access to systems, or hiring employees.
The solution is supported by the iProov Security Operations Center (iSOC), which continuously monitors emerging threats and updates detection capabilities. The company said its team of biometric scientists, threat intelligence specialists, and red-team researchers work to identify new attack methods as generative AI tools evolve.
The technology may be particularly relevant for organizations in the Philippines, where remote work, digital banking, and online customer services continue to expand, increasing the need for stronger identity verification during virtual interactions.