Cybersecurity and digital privacy company Kaspersky has announced the appointment of IT veteran Adrian Hia as its new managing director for Asia Pacific (APAC). 

In his new role, Hia will lead Kaspersky’s drive to extend its market footprint and channel reach, and grow new business in key territories in the region, particularly in the company’s fast-growing enterprise cybersecurity segment.

With over two decades of experience in international companies and the local IT industry in APAC, Hia’s role also includes spearheading and managing the region’s sales, marketing, and channel go-to-market strategy and execution. His extensive knowledge of pan-Asian IT markets will help Kaspersky boost its business in the region, which is a strategically important market for the company.

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“We trust that Adrian’s in-depth knowledge of both Asia-Pacific developed and emerging economies will help Kaspersky boost its business in the region,” said Kirill Astrakhan, executive vice president for Corporate Business at Kaspersky. “In his new role, Adrian will help Kaspersky identify new business opportunities and accelerate the B2B business momentum with a focus on the enterprise segment.” 

Prior to joining Kaspersky, Hia was the senior regional VP for ASEAN & Greater China Region at Zscaler. His experience in the IT industry also includes regional sales and channel stints in VMWare, Oracle, and Sun Microsystems.

“I am delighted to be part of the Kaspersky team and help it in its mission to bring on a safer future through its comprehensive and multi-awarded security solutions and services,” said Hia.

Hia holds a Bachelor’s Degree in Applied Science (Computer Engineering) from the Nanyang Technological University and will be based in Kaspersky’s Asia Pacific headquarters in Singapore.