KonekBuhay, a newly launched recruitment platform in the Philippines, is offering an (artificial intelligence) AI-based system to help companies hire blue-collar workers.
Many employers still rely on manual and scattered hiring processes, which can slow down recruitment and affect productivity as demand for skilled labor grows. KonekBuhay views its platform as a more structured way for recruiters and employers to screen and identify blue-collar workers using a single system.
The platform brings job applications into one centralized dashboard, helping recruiters reduce time spent on repetitive tasks and better track candidates across different job openings.
“Blue-collar workers are critical to business operations, yet they’re still hired through outdated methods and systems,” said Emman Dela Cruz, CEO and co-founder of KonekBuhay. “KonekBuhay is here to uplift these workers by giving them better access to opportunities and better jobs, while helping recruiters become more productive and intentional in how they hire people.”
For recruiters, the platform includes a Candidate Tracking System that replaces manual spreadsheets and separate trackers. This allows recruiters to see the status of applicants in one place and manage each step of the hiring process more clearly.
On the applicant side, KonekBuhay offers a Smart Resume feature, which serves as a digital profile that keeps a candidate’s information consistent and updated across job applications.
AI tools built into the platform handle tasks such as reading resumes, filtering candidates, basic checks, and generating reports to support hiring decisions.
“The use of AI in KonekBuhay is here to make hiring smoother, not replace people,” said Gerwin Fricke, product lead and co-founder of KonekBuhay. “It takes care of repetitive tasks like screening and filtering, so recruiters can focus on talking to the right candidates, and applicants can move faster into getting jobs.”
KonekBuhay has started onboarding recruiters and companies nationwide. More information is available on the company’s website.