Technology company Lenovo launches the latest of its ThinkBook series — 14 and 15 — in the Philippines and looking at young professionals as the main target market.

Lenovo came up with the new product concept after the result of a study conducted by Forrester Consulting showed that the young members of the workforce — Gen Z and Millennials — have a high preference for aesthetics and mobility when it comes to personal computing devices.

As collaboration is becoming the new normal in the workplace, Lenovo has adopted the same mantra for the latest ThinkBooks, which are equipped with collaboration tools required to remain agile, the durability to handle work on-the-go, enhanced connectivity, AI-based technology, and enterprise-level support.

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“We want our customers to work smarter rather than harder,” said Michael Ngan, General Manager, Lenovo Philippines, during the launch. “These new laptops are specially made for the digital natives who know what they need to make efficiently.”

With the intent of providing small and medium businesses with a much affordable device with premium features and agility, Lenovo created the ThinkBook line.

Powerful processors

Both the ThinkBook 14 and ThinkBook 15 offer full HD (1920 x 1080) resolution anti-glare IPS panels, with the screens bendable up to 180°, making it easy to collaborate and share. They come with narrow bezels, promising a screen-to-body ratio of 80% and up, leaving plenty of room for work which means fewer distractions for the user.

Both devices feature lightning-quick processing with 10th-generation Intel Core processors. According to Intel, these processors boast 2.5x faster AI performance, 3x faster connectivity due to Wi-Fi 6 support, and have up to 2x the graphics performance compared to the 8th Gen Intel Core processors. The ThinkBook 14 has an Intel Core i5-10210U processor, while the ThinkBook 15 is equipped with an Intel Core i7-10510U processor.

The devices are further enhanced by their memory and storage, with both coming with 8GB DDR4 memory and 512GB M.2 solid-state drives, allowing for faster loading times. In terms of graphics, the ThinkBook 14 will have Integrated Intel® UHD Graphics while the ThinkBook 15 is powered by an AMD Radeon™ 620 graphics card.

Features

The ThinkBook 14 and 15 have several pre-loaded features designed to boost productivity. With an integrated fingerprint reader on the Smart Power Button, users can log in or boot up instantly just like on a smartphone. Furthermore, Skype calls can be made or dropped by clicking designated Business Hot Keys. Both devices also come with an Intel® Optane™ Memory Module, which allows for faster access to frequently used business apps and the Trusted Platform Module, which enables Windows 10 security features and encrypts user data.

Prices of the ThinkBook 14 and 15 will start at P48,990 and P57,490, respectively. Both devices will be available in December 2019.