Manulife Philippines is intensifying its digitalization efforts to cater to the evolving needs of Filipinos, with 82% now relying on finance apps, according to its own study. The insurance and investment company aims to tap into the growing population of digital natives by offering a range of digital services for easy and convenience insurance purchasing and claims processing.
To enhance accessibility, Manulife has introduced Manulife Online, an intuitive self-service online platform, and its mobile counterpart, the Manulife Online Mobile app. These tools enable Filipinos to conveniently purchase affordable insurance products at any time.
“We believe that with our continuous efforts at digital transformation, we are making insurance more accessible, intuitive, inclusive, and convenient, providing our customers the best experience and guidance they deserve,” said Ivan Buenaventura, CIO, Manulife Philippines.
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Investments
Manulife Investment Management Philippines is empowering investors with its digital investment platform, Manulife iFUNDS. This platform provides affordable access to Unit Investment Trust Funds (UITFs), allowing investors to start their journey with as little as P1,000 or $100.
As part of the broader digital transformation strategy, Manulife is actively pursuing the Drive to Cloud initiative, aiming to migrate all corporate technology assets to the cloud by the end of 2024. This initiative prioritizes quicker time-to-market, scalability, reliability, enhanced performance, and operational cost-efficiency to strengthen security and mitigate potential disruptions, risks, and cyberthreats.
“This will help strengthen the company’s security and possible disruptions, risks, and cyberthreats brought by future innovations by ensuring preparedness and risk mitigation,” the company said.
The company is also exploring the integration of artificial intelligence (AI)-powered tools to augment the daily tasks of employees and agents. This move aligns with the continuous enhancement of established platforms like the Electronic Point of Sale System (ePOS), agent digital portal, sales performance and activity tracking tools, and customer needs analysis tools. These platforms provide financial advisors with centralized tools to engage with customers effectively, understand their needs, propose tailored solutions, optimize strategies, and facilitate sales with ease and convenience.