By introducing new features, Maya is aiming to encourage more of its app users to use its digital banking services. Maya Bank is one of only six digital banks in the Philippines that the Bangko Sentral ng Pilipinas granted a license to operate. 

Citing data from intelligence firm data.ai, Maya said it has over 1.5 million bank customers making it the No. 1 digital banking app in the country in terms of app downloads and monthly active users.

“By providing an all-in-one digital banking app where people can save, spend, borrow, and invest seamlessly, we have simplified the whole financial services experience for consumers. Our strategy has allowed us to deliver a superior and unmatched banking and payments experience, ” Shailesh Baidwan, president, Maya Group, in a statement. “We have seen firsthand that customers who save or borrow transact 2 to 3 times more than payments-only users.”

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Maya launched “My Money. My Bank. My Way” campaign hoping to bring digital banking to the mainstream and empower Filipinos to take control of their finances with innovations that make money management easier, more personalized, and rewarding. 

Among the highlighted innovations in the campaign is Maya’s consumer savings account which offers easy account opening with just one valid ID, and a boosted high-interest rate of up to 10% p.a., which can only be achieved when app users use the Maya wallet ecosystem.

Maya is also the first finance app to offer customers their own @username, making sending money as easy as tagging friends in TikTok or Instagram. The Maya card is accepted by over 80 million merchants worldwide.  

Maya also introduced media celebrity Liza Soberano as the new brand ambassador and chief advocacy officer in charge of the company’s campaigns for financial inclusion.