Microsoft introduced new artificial intelligence (AI) tools at Microsoft Ignite 2025 that may help Philippine companies improve day-to-day work, strengthen data protection, and meet local regulations as more business activities move online.
The rollout comes as the government pushes for wider digital use across the country. The Department of Information and Communications Technology (DICT) has been encouraging companies to adopt digital systems and AI to improve services and stay competitive.
Large companies, especially in business process outsourcing and financial services, often rely on several AI tools at the same time. Microsoft said its Agent 365 platform is designed to bring these tools together in one secure system. This allows companies to track how AI is used and apply controls needed to meet local rules. The BPO industry employs about 1.82 million Filipinos and generates $38 billion in revenue, making data protection a major concern.
As AI use grows, so do security risks. Microsoft said it builds security checks into its AI systems from the start, following a zero-trust approach. This is meant to help companies comply with the Data Privacy Act of 2012, also known as RA 10173, and reduce the risk of data leaks or misuse.
For small and medium enterprises, which make up 99.5% of businesses in the Philippines, Microsoft highlighted AI tools that can automate routine tasks and provide quick access to data. These tools are meant to help smaller companies respond faster to changes in customer demand and manage daily operations more easily. The local AI market is expected to reach $1.025 billion in 2025.
Microsoft also pointed to the growing need for tools that support hybrid work. It said the use of Copilot and AI agents can help employees spend less time on repetitive tasks and more time on decision-making. According to Microsoft, 74% of Filipino business leaders believe AI tools can help improve workplace efficiency.
Cybersecurity remains a challenge as more work happens online. Microsoft introduced Edge for Business, a browser designed for enterprise use with built-in security and AI features. The company said this can help protect users while they work on the web, without adding extra software.
Microsoft said these updates support the government’s goal of expanding digital capabilities in the country and give local businesses tools to modernize operations while managing risks linked to wider AI use.