Appliance brand Midea highlighted its latest home solutions at the Asia-Pacific 2025 Dealer Conference in Bali, Indonesia. The event, themed “The Power of One,” gathered 450 partners and dealers from the region to discuss collaboration, digitization, and innovation.
Midea presented its AI ECOMASTER line, which uses artificial intelligence to optimize energy use. In the Philippines, the Avigator Full DC Inverter Split-Type Air Conditioner automatically adjusts temperature for efficient energy consumption and features I-Clean+ and Air Magic for improved indoor air quality.
The SMART MASTER line brings AI-powered control and smart sensors to homes. Its MDRS791 Refrigerator uses multiple sensors to maintain food freshness, while the Air Purifier adapts its filtration in real time. Users can manage appliances and track energy use through the Midea Smart Hope app.
For compact homes, Midea introduced the SPACE MASTER line, designed for efficient use of space. The SPACE MASTER Refrigerator maximizes storage without crowding kitchens, and the Dishwasher and Heat Pump Washer-Dryer provide space-conscious performance, also manageable via the app.
Midea highlighted durability for Asia’s humid climate with Residential Air-Conditioner solutions using Prime Guard corrosion-resistant technology. Indoor AC units feature TU1 copper tubes and silver shield coating, while outdoor units use HYPER GRAPFINS technology.
The company also announced its Main Partner Sleeve Sponsorship of FC Barcelona, adding to existing partnerships with the Asian Football Confederation and Manchester City Football Club.
Midea also shared its ongoing investments in research and development, reporting $10 billion spent over the past five years and more than 100,000 patents secured. The company plans to invest another ¥50 billion in AI large models, new energy, robotics, and embodied intelligence over the next three years.
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