nubia Philippines has launched the Music Pro smartphone exclusively on TikTok, marking its biggest collaboration on the platform in the country. Along with the launch, the brand rolled out the #MakeItLouder Dance Challenge, offering over ₱200,000 worth of prizes and discounts.
The TikTok-exclusive launch runs from Aug. 2 to 7 and features a series of events, including Brand Days from Aug. 2 to 4. During this period, shoppers can access exclusive deals, promos, and giveaways. The launch also includes livestreams led by content creators such as Unbox Diaries and special appearances from Mobile Legends: Bang Bang team ONIC PH.
The nubia Music Pro is designed for music lovers and content creators. It features a triple full-range speaker setup, a 2.1-channel audio system, up to a 600% volume boost, and DTS:X Ultra audio. It also includes head-tracked spatial audio and AI Melody Breathing Lights that sync with the music.
As part of the launch, nubia Philippines invites users nationwide to join the #MakeItLouder Dance Challenge on TikTok. From July 28 to Aug. 28, participants can upload their dance videos using the official challenge sound for a chance to win cash, smartphones, and voucher prizes.
Winners will be chosen through a raffle draw. One participant will win ₱50,000 in cash, another will receive ₱25,000, and eight winners will get ₱3,000 each. All ten will also receive a nubia Music Pro smartphone. Eighteen more winners will get ₱888 discount vouchers, while another ten will receive the new phone.
Final entries must be submitted by Aug. 28. Winners will be announced live by ONIC PH on nubia Philippines’ TikTok page on Sept. 9. Full mechanics are available on nubia’s social media pages.
“This campaign is all about empowering Filipino creativity through music and movement,” said Lian Zhaojun, Country Head at nubia Philippines. “With the launch of the nubia Music Pro, we’re giving young creators a smartphone that’s built for expression, sound, and standout content.”
nubia Philippines is encouraging users to follow @nubiaPhilippines on TikTok to stay updated on the challenge and upcoming promotions.
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